Say It with Me: Cognitive Dissonance

This is the third installment of a series, introducing terms and ideas that may be unfamiliar to most but are increasingly necessary for the thinking Christian to understand.

“But they’re organic!”

Because we don’t have a Trader Joe’s near our house, whenever my wife can make a trip out to the closest one, she stocks up. I grew up on a steady diet of Crisco and high fructose corn syrup. So, when she introduced me to the reasonably-priced organic food store, I had a lot to learn. Joe-Joe’s, organic equivalent to Oreos, made the learning curve much easier.

They are not all that bad—as long as you haven’t had an Oreo in a while for comparison. And, did I mention they’re organic? Nutritious and delicious, right?

After polishing off the first box within a couple of days, my wife warned me to ease up. “But they’re organic!” My naivete must have been pitiful. “Organic doesn’t mean they are any less fattening,” she explained.

I compared the nutritional values of Joe-Joe’s with Oreos. Across the board, Joe-Joe’s had more sugar, more carbs, and more fat. As it turns out, self-control is just as important with organic products as it is with “the fake stuff.” What I thought would be a more waist-friendly option betrayed me.

I was crushed—crushed by cognitive dissonance.

Read more…
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